Artificial Intelligence in Business: A Comprehensive Guide to AI-Driven Business Model Innovation

In today’s digital age, Artificial Intelligence (AI) stands at the forefront of technological advancements, transforming industries and redefining traditional business paradigms. No longer confined to the realms of science fiction, AI has emerged as a powerful tool, driving innovation and offering competitive advantages to businesses worldwide. Drawing insights from a seminal study by Åström, Reim, and Parida (2022), we present an in-depth exploration of a structured three-phase process framework for AI business model innovation.

Phase 1: Laying the Groundwork – Prerequisites for AI Value Creation

Before diving into AI-driven innovation, businesses must first lay a solid foundation. This initial phase emphasizes the importance of discerning the potential avenues through which AI can augment value. By adopting a forward-thinking mindset, businesses can navigate uncertainties, optimize costs, and identify revenue-enhancing opportunities (Åström et al., 2022, p. 16).

For example, AI’s prowess in automating mundane tasks can liberate human capital, allowing employees to focus on strategic, value-added roles. Furthermore, AI’s data analytics capabilities can sift through vast data troves, unveiling actionable insights that can catalyze revenue growth.

Phase 2: Value Capture – Aligning Mechanisms with AI Implementation

Transitioning to the second phase, the focus shifts to aligning value capture mechanisms with AI’s potential. This customer-centric phase delineates the strategies to harness the value derived from AI interventions (Åström et al., 2022, p. 13).

Value capture encompasses the strategies and mechanisms that ensure a tangible economic return from AI-driven value creation. Governance structures, coupled with robust legal frameworks like contracts, are instrumental in ensuring equitable profit distribution within the value-creation ecosystem (Åström et al., 2022, p. 5). Such legal frameworks bolster transparency, holding stakeholders accountable and influencing their performance, thereby optimizing value capture.

Phase 3: Crafting the AI Business Model Blueprint

The final phase revolves around architecting the AI business model, emphasizing value flow dynamics, contractual frameworks, and revenue model experimentation (Åström et al., 2022, p. 16).

An effective AI business model elucidates the strategy to deliver AI solutions to customers. It’s imperative to foster an environment of continuous evolution, refining data sources and AI algorithms. The expertise of AI solution providers becomes paramount here, ensuring that the delivered value resonates with customer expectations (Åström et al., 2022, p. 14).


The advent of AI technologies heralds a new era of opportunities, empowering businesses to offer unparalleled value to their clientele. However, merely possessing AI capabilities isn’t the panacea. The crux lies in astutely commercializing AI through innovative business models. As disruptive technologies like AI gain traction, businesses must recalibrate their strategies to harness their full potential (Åström et al., 2022, p. 1).

Embarking on the AI journey is an iterative process, necessitating meticulous planning, adept execution, and relentless refinement. With a strategic approach, the dividends of AI integration can be monumental.


Åström, J., Reim, W., & Parida, V. (2022). Value creation and value capture for AI business model innovation: a three-phase process framework. Review of Business Model Innovations.


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